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I'm just gonna throw out a wild guess...
Both Motorcycle and Auto helmets have to be certified, most common Snell foundation (also DOT for motorcycles)...thing is, the Snell tests for motorcycles and automobiles are quite different...so, if I'm a helmet manufacturer, I have to pay for both. When I go to sell the helmets I have much larger, and more competitive, market for motorcycle helmets...so, I need to sell at a minimum margin, in volume, to make it work. The auto helmet market doesn't afford me the same options: much smaller unit volume + same development cost = higher revenue per helmet to make it economically viable...
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