GM's New marketing program will rely on classic Chevys and classic Chevy songs - Z06Vette.com - Corvette Z06 Forum
 
LinkBack Thread Tools Display Modes
post #1 of 1 (permalink) Old 10-01-2002, 04:51 AM Thread Starter
JBsZ06
Z06 Master
 
Join Date: Mar 2001
Location: .Northern NJ
Posts: 9,957
GM's New marketing program will rely on classic Chevys and classic Chevy songs

New marketing program will rely on classic Chevys and classic Chevy songs
Chevrolet has announced it is rolling out a splashy new advertising campaign featuring classic Impalas, 409s, and 1957 Chevys accompanied by songs from Prince, Elton John, and the Beach Boys, among others, that mention the Chevrolet brand. The GM division's head of car advertising and sales promotion, Jim Jandesek, told the Wall Street Journal that the campaign calls on the Chevrolet brand's history, especially the popularity of the classic 1950s models, because of its "huge gravitational pull." The Journal notes that ad-agency researchers found more than 200 songs that mention Chevrolets, from sources ranging from Don McLean to Coolio to the Ramones. Many of those will be used in the ad campaign. Chevrolet car sales for the year through August are down 6.1 percent, although sales of trucks are up twelve p! ercent. Not surprisingly, Chevrolet plans to continue its "Like a Rock" truck ad campaign.

2008 C6 M6 Z51 NPP /2008 CTS AWD 3.6 DI FE2
JBsZ06 is offline  
Sponsored Links
Advertisement
 
Reply

  Z06Vette.com - Corvette Z06 Forum > Other Z06 Topics > The Garage (non Vette related)


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode



Similar Threads
Thread Thread Starter Forum Replies Last Post
Classic Humor IVOZ06 The Garage (non Vette related) 6 12-22-2006 07:46 AM
classic forums irishhooligan81 The Garage (non Vette related) 1 04-29-2002 07:20 PM
Classic Rock Zippy The Garage (non Vette related) 22 09-03-2001 04:00 PM
M.P. 2nd Annual Corvette & Classic Chevy Show Rick1 C5 Z06 - Grandstand 5 08-12-2001 10:14 PM
Corvette & Classic Chevy Show! Rick1 Regional Forums 0 08-11-2001 04:44 AM

Posting Rules  
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome