The other part of the flag was originally going to be an American flag until it was discovered that you can't use the flag in advertisng. The symbol (I don't know the name of it) was actually taken from some wallpaper that was on a hotel room where the designer (I can't remember his name) was staying.ZeeOhSix said:Nice info! ... and haven't had a chance to read it all yet, but was wondering something lately related here.
Does anyone know the history behind the Corvette emblem? I'm assuming the flag part of it is from racing involvement, but what about the other half of the emblem ... family crest or something?
The other part of the flag was originally going to be an American flag until it was discovered that you can't use the flag in advertisng. The symbol (I don't know the name of it) was actually taken from some wallpaper that was on a hotel room where the designer (I can't remember his name) was staying.
This is a true story, although I didn't tell it very well.
Oh so close...carzzy said:
The symbol that you are referring to, is the Chevrolet "bow tie". You are correct that it was taken from wallpaper. William C Durant the founder of General Motors saw the bow tie design on wallpaper in a hotel room in Paris in 1908. The other symbol used with the bow tie is a French symbol that has been used in France for hundreds of years. Frenchman Louis Chevrolet, auto builder and race car driver built the first Chevrolet, before General Motors
bought him out in 1918. He went on to build cars later but, could not use his name on them.
Thanks, for the clarity on the "bow tie" symbol. I actually have read that Mrs. Durant said that the bow tie emblem idea, came from the newspaper, but, W. C. always told the wallpaper story! Who knows for sure? All I know is that the story of W. C. Durant and the early auto moguls is a fascinating one. W.C. Durant died in 1947 the same year as Henry Ford.
It was the bow tie, the "fleur de lis" has been around hundreds of years and I'm sure, has been on wallpaper too, but the bow tie symbol was the one Durant saw either on the wallpaper or the newspaper (newspaper according to his wife)steve hummel said:It wasn't the bow-tie that was inspired by the wallpaper - I think it was the "fleur de lis" (the kinda funny-shaped trident lily) that replaced the American flag and found its way into the Corvette logo(s) along with the bow-tie. It's an ancient French heraldry symbol.
For an extensive and detailed chronology: