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Dear Ambassador,


As you already know, being an official Maker's Mark Ambassador, you have the honor of having your name on a barrel.


Get the "Inside Scoop" First
Well, Joe, we're getting ready to fill your barrel of Maker's Mark. But before we do, we want you to know the full inside story. As we describe all the wonderful ingredients that go into making your batch of bourbon, watch out. We may unconsciously lapse into rather scientific language from time to time. Please bear with us, there is some science involved in bourbon making. Fortunately, as you'll see, there's just as much art.

What Do You Say We Get Started?
The first thing to remember in any discussion of our ingredients is that taste is king. When our founder, Bill Samuels, Sr., set out to create Maker's Mark, his goal was to move the taste of bourbon towards the tip of the tongue (where the sweet taste buds are). Most whiskies sit towards the back (where the bitter taste buds are) and sides (where the sour taste buds are). Take a sip, roll it around on your tongue, drink it, breath it through your mouth, and you'll know why we pick the ingredients that go into our bourbon with extreme care.

Free Water, Iron-Free, That Is
Nothing can ruin a batch of whisky faster than iron in the water. It will actually turn the whisky black. Historically, bourbon makers have used the limestone water found throughout central Kentucky, because, as the water runs over the limestone, it naturally removes the iron.

We'll have you know that every drop of our water comes from a 10-acre spring-fed lake right at the distillery. Unlike some of our larger competitors, we don't add municipal water to our spring water so that we can crank up production. We use only what nature gives us so we can make sure our water stays natually clean and iron-free.


Malt, It's Not Just For Soda Shops
This is a tricky one to explain, so let us know if we lose you. Malted barley is an important ingredient in making bourbon, because it helps convert the starches in the grains into sugars. These sugars are what the yeast can feed off of and create alcohol.

Malted barley is expensive, so some distilleries have it chemically altered with enzyme enhancing gibberellic acid. This allows them to use less and cut costs. At Maker's Mark, we only use naturally malted barley. To us, nothing is more important than maintaining the quality of our bourbon, so we go ahead and spend the extra pennies.

A Mild Winter: Red Winter Wheat
If bourbon were made strictly from yellow corn and barley malt, it would be pretty bland stuff. So bourbon distillers use a third grain to add flavor. Traditionally, that grain has been rye, and it gives the whisky what some would call a "bite". At Maker's Mark, we find the taste of rye too harsh. So in our recipe, we use red winter wheat instead. This gives the bourbon a gentler, more sophisticated taste, but still adds plenty of flavor.

The Corn Is As Native As The Original Kentuckians
Surprising though it may seem, yellow corn is native to most parts of America, including Kentucky. Originally called "maize" by the American Indians, it was cultivated by European settlers like the Samuels who farmed throughout the state. Today at Maker's Mark, we get our corn from specially selected small farm cooperatives. When our corn is delivered, we check it from top to bottom. If something's not up to snuff, we refuse the shipment. Believe it or not, this really does happen from time to time.

Our Yeast Is Older Than We Are.
Boy, nothing is the subject of more speculation than family yeast strains. Since most bourbon distilleries started as family-owned businesses, it seems like each one has it's own yeast to begin the fermenting process. We're no exception. Our family yeast strain has been in the Samuels family for five generations.

Now, when you sit down and share the Maker's Mark experience with someone, you are armed with knowledge only insiders like you have. But don't get carried away with the prestige of your high office and forget to check your mailbox... we wouldn't want you to miss out on the latest festivities.
 

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we will be needing to stop in and check on your baby..
maybe buy a few of his cousins.. while we are there..?
 

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Hey I am an ambassador too :)
 

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I am an Ambassador also! :thumb:

Pretty cool Joe! :yeadog:
 

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Joe,

Are you going to "share" any of your private label stock with the rest of us?? :yeadog: :yeadog: :yeadog:
 

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What time are you tapping that keg ?
 
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